Gabriela Silverio M.

Brand Strategist and Digital Marketer on the works

  • Selection of highlighted work focused on Brand Strategy, Content and Social Media Marketing, Search Engine Optimization, Ad Creative, and anything revolving Digital Marketing

  • As a Social Media and Content Marketing Intern at Ateema Marketing Agency in Chicago, IL, I played a key role in enhancing brand visibility and engagement across various social media platforms. I actively initiated leads with potential clients and collaborated closely with paid and unpaid clients to film and edit promotional content, enhancing brand awareness.

    Proficient in tools such as Adobe Premiere Pro, Sprout Social, and Monday.com. I am adept at creating compelling visual narratives that resonate with audiences and support business goals.

  • Re-branding 360 Wellness including: Target persona, Customer insights, Value proposition and positioning, Customer journey mapping, Digital channels, Content strategy, Customer acquisition, and Success metrics and monitoring (CAC; lifetime value) for capstone project.

  • Developed research on developing awareness on new target market: Gen Z

    Created a marketing insight and created a social media campaign with deliverables

  • Developed a brand strategy through research and identifying a target audience

    Created a social media campaign and performed social media analytics

    Provided content strategy recommendations to improve SEO and brand visibility

Account: @ChicagoDoes

Year: May - October 2024

The following clients have been featured in our projects:

  • SkyDeck Chicago

  • Experience FlyOver

  • Navy Pier

  • 360 Chicago

  • Color Factory

  • WMCA

  • Shedd Aquarium

  • Field Museum

  • YOLK Restaurants

  • Aroma Labs

  • Maggie Daley Park

  • Big Bus Tours

  • Semicolon Bookstore

  • Moti Cafe

  • Surgical Museum Chicago

  • Ray’s Bed and Breakfast

  • Millennium Park

  • Chicago Fire Boat Tours

  • Saigon Sisters

  • Cafe Lil’ Babareeba

  • Island Party Hut on Riverwalk

  • The Northman Beer & Cider Garden

Videos Created

The following video links showcase my content creation efforts:

  1. Video 1

  2. Video 2

  3. Video 3

  4. Video 4

  5. Video 5

  6. Video 6

  7. Video 7

Additional Contributions

I was also involved in the creation, production, and strategy of the following videos:

  1. Video 8

  2. Video 9

  3. Video 10

  4. Video 11

  5. Video 12

  6. Video 13

  7. Video 14

  8. Video 15

  9. Video 16

  10. Video 17

  11. Video 18

  12. Video 19

  13. Video 20

  14. Video 21

  15. Video 22

  16. Video 23

  17. Video 24

  18. Video 25

  19. Video 26

  20. Video 27

Client
360 Wellness 

Year
February 2024

Digital Marketer and Strategist creating digital marketing strategy and transformation for brand 360 Wellness. This was a project done for Northwestern University Emeritus Online.

Client
Moodstream App

Year
December 2022

Creative Director, collaborating with Moodstream CEO, as an alumni in Loyola University Chicago, creating mock ads. With a team, we found a new insight and constructed a marketing campaign. The key insight that drove our campaign was “Moodstream does not need just one perfect picture to show a memory” .

Client
Los Angeles Apparel

Year
May 2022

Worked with a team, as alumni in Loyola University Chicago, to develop a Digital and Strategic Marketing project. Developed the SEO analysis using tools such as Moz.com, collaborated on the content strategy , offered suggestions, and worked on conclusion.