Gabriela Silverio M.

Brand Strategist and Digital Marketer on the works

  • Selection of highlighted work focused on Brand Strategy, Content and Social Media Marketing, Search Engine Optimization, Ad Creative, and anything revolving Digital Marketing

  • Re-branding 360 Wellness including: Target persona, Customer insights, Value proposition and positioning, Customer journey mapping, Digital channels, Content strategy, Customer acquisition, and Success metrics and monitoring (CAC; lifetime value) for capstone project.

  • Developed research on developing awareness on new target market: Gen Z

    Created a marketing insight and created a social media campaign with deliverables

  • Developed a brand strategy through research and identifying a target audience

    Created a social media campaign and performed social media analytics

    Provided content strategy recommendations to improve SEO and brand visibility

Client
360 Wellness 

Year
February 2024

Digital Marketer and Strategist creating digital marketing strategy and transformation for brand 360 Wellness. This was a project done for Northwestern University Emeritus Online.

Client
Moodstream App

Year
December 2022

Creative Director collaborating with Moodstream CEO, as an alumni in Loyola University Chicago, creating mock ads. With a team, we found a new insight and constructed a marketing campaign. The key insight that drove our campaign was “Moodstream does not need just one perfect picture to show a memory” .

Client
Los Angeles Apparel

Year
May 2022

Worked with a team, as alumni in Loyola University Chicago, to develop a digital and strategic marketing project. Developed the SEO analysis using tools such as Moz, collaborated on the content strategy , offered suggestions, and worked on conclusion.